Category Archives: Marketing

What can digital marketers learn from Amazon Prime?

1. Keep your message simple. Any entrepreneur knows that it’s easy to overcomplicate things. But this can create significant problems when trying to grow a business. After all, how many customers can you expect to acquire if they don’t clearly understand your business model? One of the main reasons that Amazon Prime is so successful is its simplicity. Amazon can easily communicate the benefit of Prime: Customers receive unlimited two-day… Read Article →

Tips for Your Twitter Marketing Strategy

 Denny’s – Don’t be too serious One incredible example of a brand that produces truly entertaining content is Denny’s. Its Tumblr blog is a grab bag of things ranging from clever to downright weird, but it’s all done in a way that works with the brand. It helps that it keeps a consistent voice, whether it’s a ridiculous pun or a bizarre tip for alternate ways to use pancakes. The content is weird,… Read Article →

Cadbury’s Strategy

Cadbury is focusing on little acts of kindness in its relaunched marketing for Dairy Milk, as revealed in the first work from VCCP since the Mondelez brand appointed it as lead global agency last year. The strategy behind the campaign is to take the Cadbury brand back to its roots as a family brand founded on generous principles (the original Cadbury family were Quakers and pioneers of social justice in… Read Article →