Monthly Archives: December 2017

What can digital marketers learn from Amazon Prime?

1. Keep your message simple. Any entrepreneur knows that it’s easy to overcomplicate things. But this can create significant problems when trying to grow a business. After all, how many customers can you expect to acquire if they don’t clearly understand your business model? One of the main reasons that Amazon Prime is so successful is its simplicity. Amazon can easily communicate the benefit of Prime: Customers receive unlimited two-day… Read Article →