Monthly Archives: October 2017

Cadbury’s Strategy

Cadbury is focusing on little acts of kindness in its relaunched marketing for Dairy Milk, as revealed in the first work from VCCP since the Mondelez brand appointed it as lead global agency last year. The strategy behind the campaign is to take the Cadbury brand back to its roots as a family brand founded on generous principles (the original Cadbury family were Quakers and pioneers of social justice in… Read Article →